Strategy & Operations
John Funnell is a California-based entrepreneur and operations strategist with deep experience in healthcare technology and business analysis. He founded Swell Consulting to help organizations design scalable systems and navigate the shifting demands of modern digital infrastructure.

Previously, he launched Unify Health and EDS Portal, two healthcare startups focused on Medicare Advantage risk adjustment and HIPAA-compliant data exchange with CMS. His work bridges strategy, compliance, and digital transformation for providers and health plans.

A USC graduate and founder of the university’s surf team, John later studied at USC’s Keck School of Medicine. He now lives in the Eastern Sierra mountains, where he enjoys skiing, mountain biking, and exploring with his three dogs.

Content & Marketing
Ryan Baesemann is a California-based content strategist and brand storyteller with a strong foundation in journalism, editorial writing, and digital marketing. He blends creativity with cultural insight to craft messaging that’s engaging, authentic, and conversion-ready.

He was formerly Managing Editor at Soft Punk and a Staff Writer at Mixmag, where he developed a distinctive voice grounded in research and audience engagement. He also served as Media Director for the Do-It-Ourselves Festival, a grassroots arts and culture collective. His work helps brands connect across platforms with clarity and resonance.

Ryan holds degrees from UC Santa Cruz and NYU in history, politics, and cultural criticism. Based on California’s Central Coast, he enjoys writing, surfing, and farming with his wife and their dog, Willow.

Brand & Design
Edwin Eversole is a brand strategist and visual design specialist known for cinematic storytelling and high-impact creative direction. A graduate of USC’s Cinema program and co-founder of Hunt House Pictures, he has led branded content and commercial campaigns for Disney, Uber, Marriott, Adidas, and Coachella.

His work bridges film-quality aesthetics with modern branding, producing immersive narratives that engage audiences and elevate visual identity. With expertise in both creative development and production execution, Edwin delivers campaigns that perform across digital, broadcast, and social platforms.

Now based in Charleston, South Carolina, Edwin draws inspiration from the rhythm of coastal life. He lives with his wife, three kids, and two dogs, and continues to explore the intersection of storytelling, technology, and design innovation.